Bluegg launches new Truck Auction website

Over the last five years we’ve designed and launched a number of auction websites for clients all over the UK and in the Middle East. Last week we added to the list by launching Truck Auction World – The UK’s leading online truck auction.

Truck Auction World deal in seriously heavy duty equipment, from HGV cabs and tailors to road going cement trucks and industrial machinery. This means that it’s logistically impossible to transport and store vehicles to a single location, so the company needed an auction system that was entirely online.

The old website and online system was overly complex, yet didn’t offer all the functionality required. The stockists were cluttered and difficult to manage and navigate.

The old website – feels cluttered and over complicated making key content difficult to find

The team at TAW chose our long term partners Kingfisher to operate the backend system and auction software, so we were brought in to work on the front end, user experience and help with the integration.

The new website – Is simple, easy to use and helps users get to important content

Since the Truck Auction World brand is very well established within its market the decision was made to stick with their existing logo. Everything else, including typography, colour and layout has had a complete overhaul.

The key focus for the project was to create a website that offered a slick user experience, a huge array of features and functions aimed at regular auction buyers and sellers and to represent the company as leaders in their field.

Each lot features a unique count down timer and a bespoke bidding system

It’s early days to know what effect the new website has on the business. So far the signs are good! Even if you’re not a massive fan of trucks (and you should be) make sure you check out www.truckauctionworld.com and let us know what you think in the comments.