Charter Housing

Introduction

Charter Housing has always had a great reputation for offering affordable housing and support services for their clients. After meeting the management team and key support workers we saw that their brand in no way reflected the personality of the company, its personnel or its service.

The old Charter Housing branding looked serious, traditional, uptight and old fashioned. The company had been none of these things for a number of years and was being held back by inappropriate branding and messages. The whole look needed modernising, simplifying and a change in tone and personality.

Branding

We created a simplified brand identity and design style that is full of impact. The illustrated graphics and bright colours were designed to really stand out and portray the friendly personality of the company. Charter wanted something that was optimistic and uplifting and that’s what we delivered.

The new design style is being seen throughout South Wales and along with other sub brands is fast becoming recognisable and iconic. Its introduction has been reported as a success and has lifted the spirits of clients and employees alike.