The project in 60 seconds flat.
Hugely popular online clothing retailer Character.com needed to relaunch their store. A tired, clunky ecommerce system, expensive and unreliable servers, and a poor user experience were damaging the brand and stalling growth.
How we solved it
We redesigned all parts of the store—from the visual design and user experience through to the underlying platform and integrations. We migrated the store, along with thousands of products from Magento to Shopify Plus. Over 80% of visitors to the site use a smartphone, so we focused on creating a refined and focused mobile experience.
The results achieved with the redesign have been pretty phenomenal—way beyond what we anticipated. Revenue generated from the site is up 300% from the previous year. Of course there's natural growth and promotions within that, but with a conversion rate increase of 60% on mobile, much of the success can be put down to the new site. The company has already returned its initial investment, and now has a fantastic platform for growth.
From design to implementation, Bluegg took the reigns and really delivered a project we are more than happy with. The metrics we measured are far ahead of what we expected and have made a huge difference, not just to the website but to our bottom line.