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A name and brand for Melin's new commercial housing development company.

Melin—the non-profit social housing provider—formed a new commercial arm of the business and began development of its first site in Abergavenny early 2018. With a focus on aspirational yet affordable properties, the £10m Coed Glas scheme is an exciting development instilled with its founders spirit of community.

What We Did

  • Naming
  • Brand Strategy
  • Brand Identity

The team at Melin undertook a series internal engagement sessions and team workshops to help channel their vision for the new company and refine what it should represent. With a clear vision, we were asked to take their findings and create a name and brand for their internal team to implement and build upon.

To help the internal team at Candleston implement their new brand, we designed and built them custom digital brand guidelines, bringing together all the assets in an easy to access online repository.

Bluegg did a great job in understanding what we wanted to achieve with our new brand name and company ethos. They showed some great research behind their ideas which really helped us visualise where they were coming from. We were really pleased with the result, which hit all the objectives we’d set for ourselves.

Paula Kennedy - Executive Director

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