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How we created a ballsy brand to match CareerCake's punchy personality.

CareerCake is an online education provider delivering expert career advice and guidance to individuals and organisations of all shapes and sizes. Their mission is to empower a million members to make positive changes in their careers and to improve their wellbeing.

What We Did

  • Brand Strategy
  • Brand Identity
  • User Experience
  • Web Design
  • Pattern Library

Over the years, the CareerCake brand had lost its punch. It no longer reflected their energy and passion for providing confidence and championing people. They needed a shakeup and a brand that would excite.

Setting the tone

We began by creating a mantra, a battle cry that embodied their mission and would form the foundation for the brand—People. Powered. Beautifully simple, it represented the people they empower and also the awesome people who power it.

Energised by this battle cry, we designed a wordmark and brand with punch. It needed to be seen as something different, something fresh and exciting.

Supported by a bright and confident colour palette, we rolled the brand across icon sets, idents and motion element for their course videos and most importantly, their website.

Online impact

As an online content provider, the website forms the backbone of their business. Working closely with the CareerCake team, we designed and developed an interface, a front-end pattern library and style guide.

Keeping things ship-shape

The front-end pattern library and style guide helped them ensure their site looks great and provides a great experience for their users. It aided their developers by giving them the components they needed to build the site, allowing them to focus on the type of development they’re best at.

Before and after—Turning CareerCake from run of the mill to king of the hill in an 18-second video.

The result has been awesome. We’ve now got a brand that speaks to our end user more clearly and has helped to build credibility in new sectors. This is backed up with a platform that allow us to deliver a Netflix style way of viewing and therefore has increased engagement.

Aimee Bateman - Founder & CEO

We’ve given CareerCake a brand that simply reflects the brilliant people who make it. We’re looking forward to seeing the brand grow and it to inspire more people to get a career power up! ⚡

If you or your company have an empowering mission and your brand just doesn’t fit, speak to us to see how we can help.