We worked with Cardiff City FC x CCFC Foundation x Will Douglas x Mace the Great to launch the new 21/22 Home & Away shirts. We created an engaging & diverse campaign that aimed to tie the culture of the club together, capturing real moments from fans and players in their own environments. The campaign was rolled out across all digital touch points around the club.
What we did
Art Direction
Campaign Strategy
Campaign Rollout
Motion
Copywriting