A digital evolution
Along with the team at Digital Profile, we evaluated the brand identity, website and language. We refined the identity, keeping the 'Digi' characters we developed when we first worked together. This involved new typography, a bolder colour palette and new key messaging to help better communicate what they offer.
We introduced two new complimentary typefaces. The geometric 'Urbane' communicates the colourful, playful and exciting side of the brand. 'Stevie Sans', a modern Sans Serif is used to display long form content.
A web-friendly palette
We turned up the volume of the brand, introducing a bolder, brighter new colour palette, better suited to digital applications.
Inspired by the Digis
An important part of the brand are 'The Digis'—a set of fun characters designed to represent different types of people. To maintain balance we didn't want to overuse them so we developed a more abstract way of taking elements from the characters to use throughout the website.
New brand language
To help connect better to the key audiences, and communicate what the platform does we developed a new brand language and core messaging.
The new website is designed to help visitors understand exactly what Digital Profile is, and to drive conversions by way of sign ups. The bold new colour palette helps highlight key features and lead visitors around the site, while the brand messaging communicates all the features and benefits. Well placed calls-to-action and a simple, informative pricing page help turn those visitors into customers.
One of the key challenges Digital Profile had was communicating the features in a simple, digestible format which was visually appealing. We broke down the key features and designed graphics driven by the characters to help explain them.
It was important that the brand style was carried throughout the UI, so we designed bespoke Icons to give more visual context to the key features and benefits.
Rather than just adding a sprinkling of 'Digis' as decoration, we integrated the characters into the content of the site, giving them more context and making them a greater part of the experience.
Designed to convert
Getting users to create profiles was the main objective for Digital Profile, so we made sure the website communicated clear calls-to-action across the website. We designed a new bespoke pricing page which quickly communicated all of the features and benefits the product for users.