A radical brand redesign for specialist fixings & hardware company
From a market leading position, Fixing Point had been left behind by their competitors. Smaller players in the market had accelerated and overtaken them. The time had come for Fixing Point to once again become the market leaders. The new marketing team turned to Bluegg to help reinvigorate and relaunch the brand.
Brand Strategy
Brand Identity
Web Design
Exhibition Design
Brand Rollout
The old Fixing Point brand was outdated and unloved. Other than a logo and product brochure, they had no other brand collateral. Following our discovery phase, we delivered a brand strategy that has helped them relaunch, alongside financial investment and the opening of a new HQ.
The simple new logo, based on the placement of fixings in commercial applications evolved into the 'red spot' concept, which runs throughout the brand. This creates recognition, but also allows for the brand to evolve without feeling repetitive.
As part of the brand activation phase we designed the concept for an exhibition stand, which was the first sight of the new look. To help make a big statement, we commissioned the construction of a big screw. Standing at five foot high, and counterbalanced on a circular plinth to link in with the brand, it definitely stole the show!
We supported Fixing Point by creating a range of sales collateral, packaging and marketing materials.
To achieve the high-end, precision look we wanted to create for Fixing Point's product line, we decided to commission 3D renders, rather than relying on photography. We worked with our friends at Bomper to produce hundreds of painstakingly recreated project images.
A major part of the project is the design and development of a brand new website for Fixing Point. A key feature of the new site is a custom built product selector, which recommends the perfect products based on the customers specifications.
The new website is built on Craft CMS, giving the Fixing Point team full control over their content. This includes their catalogue of thousands of products, case studies and news stories.
Bluegg’s strategic approach to analysing Fixing Point’s business and market was first class. They have looked into the core of the business and presented us with a completely new, fresh & modern brand which will aid the development and future of Fixing Point.
Matt Vallis, Marketing Manager
Photography of projects completed using Fixing Point products help show how small fixings play their part in high profile developments. We created a range of brand messaging to help promote the core values and strengths.
Is your brand being overtaken by your competition? Get in touch to see how we can make you the front runners.
