Brief
Leasewell was created off the back of its founder’s frustration surrounding the dishonest practice within the vehicle leasing industry with a mission to lift the lid on ‘too good to be true’ offers and nasty small print.
Outcome
The vehicle sales and leasing industry has a reputation for being shady and untrustworthy, with high-pressure tactics and hidden agendas. We saw an opportunity to turn that image on its head. With a bold new brand and website, we partnered with a refreshingly transparent leasing company that tells it like it is.
There is a long-standing impression of vehicle sales and leasing. A distrustful one with the fear of being caught out and pressure to make a sale no matter what. We wanted to harness this perception and flip it on its head.
Referencing windscreen sale stickers synonymous with the forecourt we created a tongue-in-cheek visual style to put a positive spin on a negative association. Vehicle leasing, done the right way.
As a device to draw attention to the positive, transparent, and no bullsh*t attitude of the company, we introduced the Leasewell highlight. Its vibrant green colour and upwards angle help guide people straight to the point.
Along with the brand, we designed and built Leasewell a new website. With the main focus on their vehicle inventory and driving sales, it also had a dual purpose as a platform to provide help and advice on leasing.
