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A brand that helps recruiters build people up

moxie logo cover

We helped challenger recruitment company formerly known as 'Alliance Employment' evolve their identity to help represent their new name and vision—Moxie People. We designed a brand identity and website that will help form stronger and more meaningful relationships with their audience.

What we did


Brand Identity

Website design

Craft CMS


Image collage of rockforms

Inspired by balance

Once we got to know what Moxie’s purpose was all about we began the brand process. Inspired by balance, partnerships and support between their people, we explored how to visualise these values.

Moxie rocks 01 cover
Moxie rocks 02 cover
Moxie typeography cover

Brand language that fits

Moxie is quite an ambiguous name, so we come up with simple brand language to help describe exactly who they are what they do, and a typographic approach that challenges the sector.

Moxie we build people up image of rocks and text
Moxie logo reveal cover

Values formed the identity

It was obvious to us that the identity needed to represent the essence of their values - supporting people and coming together to help their people find careers they can thrive in, so we came up with a modern brand mark that captures this.

Moxie logo
Moxie M Icon
Moxie t shirt
Moxie hoody
Moxie goody box
Moxie mug design
A collage of moxie imagery for brand look & feel

The new brand is designed to work in large and small formats, visualising a true representation of who they are as a business.

Moxie billboard - your recruiting rock
Moxie bus advert - we build people up
Moxie poster - great jobs for good people

From the very first conversation with Bluegg, we had no doubt that this was the team that could bring our vision to life. They did not disappoint.

Moxie photography of Sam and Sonia

Moxie wanted to position themselves as a challenger business that stands out from their competitors, so we approached their website from a brand first perspective. We made sure everything from the copy to the imagery represented what they are about. We designed and built a bespoke site to showcase their mission, engage and inspire their audience, and most importantly help people apply for jobs.

Moxie phones cover image
Moxie website homepage design
Moxie about page design
Moxie homepage design
Moxie website on an iPad

What stood out to us, was the depth the team went into, to truly understand who we were, our vision, values and the journey we were on. Bluegg didn’t just design and create a beautiful and truly unique brand and website, they brought our vision to life and we can honestly never thank them enough for that.

Rich Thomas, Co-Founder

If you're an exciting, forward thinking business being held back by your brand, get in touch and see how we can transform it.