A brand that helps recruiters build people up
We helped challenger recruitment company formerly known as 'Alliance Employment' evolve their identity to help represent their new name and vision—Moxie People. We designed a brand identity and website that will help form stronger and more meaningful relationships with their audience.
Discovery
Brand Identity
Website design
Craft CMS
Once we got to know what Moxie’s purpose was all about we began the brand process. Inspired by balance, partnerships and support between their people, we explored how to visualise these values.
Moxie is quite an ambiguous name, so we come up with simple brand language to help describe exactly who they are what they do, and a typographic approach that challenges the sector.
It was obvious to us that the identity needed to represent the essence of their values - supporting people and coming together to help their people find careers they can thrive in, so we came up with a modern brand mark that captures this.
The new brand is designed to work in large and small formats, visualising a true representation of who they are as a business.
From the very first conversation with Bluegg, we had no doubt that this was the team that could bring our vision to life. They did not disappoint.
Moxie wanted to position themselves as a challenger business that stands out from their competitors, so we approached their website from a brand first perspective. We made sure everything from the copy to the imagery represented what they are about. We designed and built a bespoke site to showcase their mission, engage and inspire their audience, and most importantly help people apply for jobs.
What stood out to us, was the depth the team went into, to truly understand who we were, our vision, values and the journey we were on. Bluegg didn’t just design and create a beautiful and truly unique brand and website, they brought our vision to life and we can honestly never thank them enough for that.
Rich Thomas, Co-Founder
If you're an exciting, forward thinking business being held back by your brand, get in touch and see how we can transform it.
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