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Ping Pop

A loud brand for on-trend funky fashion label

Following the huge success of Harry Bear, the team at Character.com decided to keep the momentum going and produce their own line of bright, fun and funky clothing inspired by the latest trends.

What We Did

  • Brand Strategy
  • Branding
  • Packaging Design
  • Motion Design

With great onomatopoeic words like ‘ping and ‘pop’, we wanted to visually capture the way the name is spoken in a wordmark. Plenty of volume, brought to life with motion.

Ramping up the visual energy, we used the wordmark to create repeating, morphing patterns in a range of dazzling colours.

Run by an honest bunch of people, we didn’t want to shy away from the nature of the business—fast fashion. Instead, we wanted to embrace it. So we created the strapline ‘Funky Fashion as it Happens’ that tells it like it is in a positive manner.

As the style and content of their offering changes with the winds of fashion, it was important to create a visual system that could also adapt to new trends to keep things fresh. To accompany the loud, dazzling patterns, we created stickers inspired by social media as a way to react to change and keep the brand relevant.

Like Harry Bear, preserving and ramping up the brand experience and excitement to the doorstep—and beyond—is massively important. When a Ping Pop delivery arrives, we want the customers and their neighbours to know about it! We created an extra loud neon colour scheme for the packaging, stuffed with funky stickers sets to collect.

If you're looking for a brand that grabs attention and dazzles your customers, talk to us about it.