Curb appeal is an essential aspect of any high street business—especially when it comes to food and drink. With its heavy black signage, dark windows and awkward typography, it was more intimidating than inviting. Not ideal.
Inside, however, was a different story. Katia—an architect by trade—had carefully crafted an aesthetic for Quantum and we wanted to create a brand that complimented it.
Taking cues from the carefully curated interior, we created a wordmark to work in harmony with the modern, industrial and vintage features.
We fashioned a colour palette from the paint on the walls, the art that hung on them, the furniture and their vintage props.
For their coffee packaging, the colour pallette was used to represent the global origins of their beans. We also took inpiration from their wallpaper, incorporating a bit of the coffee house into every bag.
We’ve also helped Quantum brand up a range of new offerings. Quantum Gravity, their coffee infused brown ale, brewed by local company Mad Dog. A smooth nitro cold brew coffee and a freshing selection of cold brew coffees and teas.
Shopfronts need to tell a story of what to expect when you enter. We used the huge full height windows to literally tell Quantum's story—from field to cup.
To help bring Quantum's awesome coffee to the masses, we used Shopify to build them an online store with an integrated subscription service.
Bluegg are an amazing bunch of people who are brilliant at what they do! They really understood what our company stood for and created a superb brand for us.
Katia Fotiadis - Co-founder & Director