A cool rebrand for a proptech startup.

Koherent wanted to shake up the lettings industry with their new software that helps estate agents manage property maintenance. The trouble was that they had a name and visual direction that just blended in with the competition, making it difficult for them to stand out and be noticed.

Sorbet tenant and contractor app icons

Firstly, we recommended a name change. They needed something with more personality, more scope and better brand appeal... enter ‘Sorbet’. We developed an entirely new brand style including bespoke illustrations and icons, along with the design and build of their marketing site.

Sorbet website design
Sorbet app illustration
Sorbet feature leaflet
Sorbet team hoodie
Sorbet promotional sorbet tubs
Sorbet website pricing page

The change of name and brand identity has had a huge impact on the Sorbet team. It's formed the basis of an internal culture that the old look and feel couldn't inspire. External feedback has also been excellent, with positive reactions from both investors and the target market.

Sorbet project in 60 seconds flat

The attention to detail in both design work and coding is second to none. The entire Bluegg team is amazing and I would—and do, highly recommend them to everyone that I meet.

Brooke Williams - CEO

Insights from the team