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A cool rebrand for a proptech startup.

Koherent wanted to shake up the lettings industry with their new software that helps estate agents manage property maintenance. The trouble was that they had a name and visual direction that just blended in with the competition, making it difficult for them to stand out and be noticed.

What We Did

  • Naming
  • Brand Strategy
  • Brand Identity
  • Illustration
  • Web Design

Firstly, we recommended a name change. They needed something with more personality, more scope and better brand appeal... enter ‘Sorbet’. We developed an entirely new brand style including bespoke illustrations and icons, along with the design and build of their initial marketing site.

Once Sorbet had gathered traction in the marketplace, they asked us to design and build the front end of their full website. This was then handed over to their developer team so they could build the back end and integrate into their own systems.

The change of name and brand identity has had a huge impact on the Sorbet team. It's formed the basis of an internal culture that the old look and feel couldn't inspire. External feedback has also been excellent, with positive reactions from both investors and the target market.

Check out the Sorbet project in 60 seconds flat.

The attention to detail in both design work and coding is second to none. The entire Bluegg team is amazing and I would—and do, highly recommend them to everyone that I meet.

Brooke Williams - CEO

If your brand and website are in need of a refreshing new direction, come and speak to us.