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Wales Week

A noisy, bold and fast paced brand for Wales Week London

Wales Week

Wales Week London is an annual showcase of activities and events that celebrate and promote everything that's great about Wales. Now in its third year, it was felt that a fresh brand direction was needed. We evolved all aspects of the brand from the logo and design style, through to collateral and the website.

What we did

Brand Strategy

Brand Identity

Web Design

Design Support

Wales week old logo
Wales week smaller logo animated

Inspired by angular elements used in the previous brand, we created a design component called "the connector" we felt that Wales Week wasn't only just going to be in London, but Worldwide.

Wales week smaller logo

The new connector icon is used throughout the brand to help establish it as the mark of Wales Week.

Wales week logo
Wales week abbreviated logo
Wales week slogan animated
Wales week connector animating

The Connector allows the brand to communicate different voices simultaneously.

Wales week quote
Wales week events
Wales week today
Wales week worldwide animated logos

Going Global

Wales Week is growing. As part of the Wales Week Worldwide initiative, Welsh based celebrations of success are being planned all over the world, so the brand needed to be adaptable.

Wales week worldwide locations

The website

As part of the brand evolution, we designed and built an entirely new website with events at the centre. The website, which uses Craft CMS to manage the content has been designed to act as a live information source during the events, and as an archive of past events.

Wales week website what's on page
Wales week instagram content

Bold, energetic motion graphics help promote Wales Week on social channels.

Wales week social content

Spreading the word

Engagement is vital to the success of the Wales Week brand, so we designed a toolbox of resources and collateral for Welsh organisations around the world to use to show their support.

Wales week underground poster
Wales week flyer design
Wales week photographer pass
Wales week map

The brand has already began to make it's way around the world, with Wales Week New York being displayed at the New York Stock exchange!

Wales week in New York
Wales week New York studio


We commissioned photography by Sophie Baxter to help gather content for the website and ongoing promotions.

Wales week Borough market
Wales week sausage rolls
Wales week Ryan Giggs and Ian Rush
Wales week people in art gallery
Wales week billboard

Bluegg is a proud founding partner of Wales Week London. We believe that Wales has a lot to offer the world, and through this fantastic initiative we can shout about it.

If you want to connect to your audience through better branding and web design talk to us.