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Wales Week in London

A noisy, bold and fast paced brand for Wales Week In London

Wales Week in London is an annual showcase of activities and events that celebrate and promote everything that's great about Wales. Now in its third year, it was felt that a fresh brand direction was needed. We evolved all aspects of the brand from the logo and design style, through to collateral and the website.

What We Did

  • Brand Strategy
  • Brand Identity
  • Web Design
  • Design Support

Inspired by angular elements used in the previous brand, we created a design component called "the connector" we felt that Wales Week wasn't only just going to be in London, but Worldwide.

The new connector icon is used throughout the brand to help establish it as the mark of Wales Week.

The Connector allows the brand to communicate different voices simultaneously.

Going Global

Wales Week is growing. As part of the Wales Week Worldwide initiative, Welsh based celebrations of success are being planned all over the world, so the brand needed to be adaptable.

The website

As part of the brand evolution, we designed and built an entirely new website with events at the centre. The website, which uses Craft CMS to manage the content has been designed to act as a live information source during the events, and as an archive of past events.

Bold, energetic motion graphics help promote Wales Week on social channels.

Spreading the word

Engagement is vital to the success of the Wales Week brand, so we designed a toolbox of resources and collateral for Welsh organisations around the world to use to show their support.

The brand has already began to make it's way around the world, with Wales Week In New York being displayed at the New York Stock exchange!


We commissioned photography by Sophie Baxter to help gather content for the website and ongoing promotions.

Bluegg is a proud founding partner of Wales Week in London. We believe that Wales has a lot to offer the world, and through this fantastic initiative we can shout about it.

If you want to connect to your audience through better branding and web design talk to us.