White Star Capital

A high calibre website for a tech focussed venture capital firm.

Whitestar Venture Capital's Ethos

White Star Capital are an early stage venture capital fund investing in startups in North America and Europe.

Since we started working with White Star in 2007 they’ve continued to expand both their portfolio of investments and their team, adding members across the globe.

Whitestar VC Branding
Whitestar VC Team

Pushing the boundaries

When the team approached us to design them a new, more content focused website we knew it was a great opportunity to create something bold and exciting. The design needed to both reflect the calibre of companies White Star invest in, and make the firm stand out in a crowded, high profile sector.

Example of typography on the White Star website
Example of typography on the White Star website
Image of White Star website

We wanted to create a website that felt interesting as well as being informative. We developed a design around an off-set grid to help break up content and lead the eye. To help provide flexibility with the grid, we built a Craft CMS plugin to help create bespoke grid layouts. Crisp, clean visuals and bold typography help give the site a modern, but established look.

Image of White Star website

The new website brings together a wealth of portfolio information, news posts and team bios to create a constantly updating and relevant portfolio.

Image of White Star website
Image of White Star website
Image of White Star website

Treating all investments equally​

One of the goals of the site was make it feel alive, regularly updated with investment news. White Star also wanted to showcase the relationship each partner has to the investment companies and use the site as a platform to share news about each company.

We designed a taxonomy and bespoke Craft CMS plugin that connected the dots. Connecting investors to investments, and feeding in news from various sources.

This helps add value to White Star's investment offering, and helps visitors discover more as they move through the site.

Screen shots showing how we connected content together with Craft CMS

Putting the team front and centre

The Whitestar team have a diverse range of skills and expertise and the new site needed to reflect this and provide an insight into each team members background. We designed individual staff pages that show off their experience, investment portfolio, social presence and history.

Image of White Star website

We've helped Whitestar evolve their brand identity and delivered a website that will serve them for many years to come. If you've got ambitions to grow your business and need a digital solution to match, let's talk.