A bold new brand to help Yolk reshape recruitment.
Bright, bold, better.
As a young and energetic company, Yolk has grown into a leading recruitment agency based on the strength of its core values — Bright, bold, better. But after several years of inconsistent use, the brand was looking tired and no longer reflected these words.
Yolk approached us to help realign their brand with their values and design a creative, consistent and robust visual system to apply across their communications.
We held a workshop with the Yolk leadership team to gain insights about the internal brand perception, market position, core audiences and business goals.
Yolk work with people and businesses of all shapes and sizes and needed a flexible, exciting brand that would appeal to both candidates and companies looking to hire.
We developed the brand positioning concept 'Reshaping Recruitment', utilising abstract shapes to represent Yolk's audiences and markets. The concept, along with a bright and bold colour palette provides the foundation for the rest of the brand.
We created a huge number of slightly differing shapes to represent clients and candidates, while the yellow dot in each application always references Yolk. This helps communicate the core messages of attracting the best talent, and working in partnership with businesses in an abstract way.
Creating a design system
Once our initial brand strategy and design work was done, we would be handing over the reins to Yolk's internal team to maintain the brand. To help maintain consistency without the brand becoming predicable we developed a design system that is flexible and allows for creative freedom.
Bringing brand messages to life with motion
The online brand
Yolk's website is a key part of their communication strategy, providing a central resource for job applications, as well as helping tell the brand story to its core audiences.
As part of the project we worked on the strategy and information architecture, wire framing and core messaging, and the visual design of the new site. Our work was then implemented by Volcanic, an agency who have developed a dedicated recruitment CMS and job posting platform.
The brand shapes, bright colour palette and use of motion help bring the website to life.
We created a range of videos to deliver key messages throughout the new website.
Yolk came to us because the brand and communications didn't reflect the business. The team now have the strategy, brand position and platform to achieve their goal of reshaping recruitment.
If you're an ambitious business and need a brand to match, let's talk.