South Wales Police were struggling to reach their audiences with effective awareness campaigns that created lasting, measurable impact. The general public had become numb to the usual communications so a fresh approach was needed.
We've delivered a number of advertising campaigns, focusing our messaging, design and delivery methods on specific audience groups. Utilising social media, motion design, print we've lead projects tackling alcohol awareness, drink and drug driving, and personal safety.
Since we started working with South Wales Police, our work has been seen by hundreds of thousands of people. Our #DrinkLessEnjoyMore campaign has been running continuously for 3 years, and has become a benchmark for other police forces. The drink/drug driving campaign was used by all four police forces in Wales.