We often refer to the 'Bluegg Way'. To us, that's the way we work, how we deal with clients, our tone, personality and agency culture. Fortunately, most people get it and they are the ones we have long lasting relationships with.
Zoosme came to us a few months ago as they liked the Bluegg Way, and wanted us to inject some life and personality into their brand which was, by their own admission bland and uninspiring.
Here's a little background. Zoosme was found in 2011 to help SME's manage their businesses. From payroll and HR, through to marketing and accounts, Zoosme do all the tasks that business owners don't want to do, allowing them to focus on what they are good at.
[caption id="attachment_2339" align="aligncenter" width="700"] The old Zoosme logo and website before the redesign[/caption]
Being from an accountancy background, Zoosme founder Murray wanted to step away from typical formal and corporate looking marketing materials and make a dent in the market with their new approach to these services. Fresh, vibrant and brimming with personality were the key objectives for the brand refresh, stationery, website and brochure.
[caption id="attachment_2341" align="aligncenter" width="700"] New Zoosme brochure cover and spread[/caption]
The existing logo was the word Zoosme with the two o's doubling as heads to businessmen characters. There was no real personality, the colour pallet consisted purely of blue, white and grey resulting in a bland and clinical look. We considered keeping some sort of businessman type character but after much tinkering we decided to keep it simple, we would simply focus on the word Zoosme and communicate the personality through the use of bold colours, illustration and the content.
We also provided copywriting services. Using the existing content as a starting point we developed the tone of voice based on research we carried out with Zoosme and also tweaked it so it was consistent and authentic.
[caption id="attachment_2342" align="aligncenter" width="920"] New Zoosme homepage featuring custom illustrations[/caption]
[caption id="attachment_2343" align="aligncenter" width="700"] New Zoosme website featuring custom illustrations of each team member[/caption]
Determined to avoid cringeworthy stock imagery, we created bespoke illustrations that bring the site to life and really hammer home the point that Zoosme aren't your typical accountants.
The website itself is relatively small, static with a WordPress blog. Again the colour and illustrations share the personality. This translated to the brochure too which also takes a big step forward from your typical corporate brochure.
[caption id="attachment_2344" align="aligncenter" width="700"] As we wrote the copy for the site, we could created really relevant illustrations[/caption]
Working with a client that understood us really made a difference and that sentiment was felt from the client too as Murray explains:
"The Bluegg team produced top quality work in the form of a website and corporate brochure for Zoosme. The bespoke design work complimented the brand perfectly and the team demonstrated a great understanding of what we were trying to achieve. Working with Bluegg was extremely easy and stress free as they know how to manage and deliver projects and respond efficiently to technical changes. But most of all, working with Bluegg on this project was fun."
Thanks Murray! So Zoosme came to us to experience the Bluegg Way and we are proud to have played such a big part in creating the Zoosme Way.
You can see the website here www.zoosme.com and as always, we'd love to know what you think in the comments below.