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From Fixing Point to talking point

Last week we launched a radical brand redesign for specialist fixings hardware supplier Fixing Point.

Following a large financial investment including the development of a £1m headquarters, and the introduction of a new team, Fixing Point needed an identity that would not only elevate them in the market, but provide a platform to lead it. We saw this as a fantastic opportunity to create a brand that would disrupt a traditional market.

Example of the old Fixing Point brand identity
Example of the old Fixing Point brand identity

The simple new logo, based on the placement of fixings in commercial applications evolved into the 'red spot' concept, which runs throughout the brand. This creates recognition, but also allows for the brand to evolve without feeling repetitive.

The new Fixing Point brand identity

Core to the brand concept was to avoid all product photography, so we worked with our partners Bomper Studio to develop a range of 3D renders that provide much higher quality, and more flexible imagery to work with.

The new Fixing Point brand identity

The new brand was unveiled at the industry's largest show—RCI 2017. We worked with our stand partner The Stand People to design a large, modern and inviting exhibition stand, showing the new brand off in the best way possible. To further enhance the interest in the relaunch we commissioned a giant screw installation made by the fantastic Wild Creations.

The Fixing Point exhibition to launch the brand

It's been fantastic to work with the Fixing Point team on such an ambitious project. Here's what Sales and Marketing Manager Matt Vallis had to say:

"Bluegg’s strategic approach to analysing Fixing Point’s business and market was first class. They have looked into the core of the business and presented us with a completely new, fresh & modern brand which will aid the development and future of Fixing Point."

If you've got ambitions to take on a market and need a brand to match, let's talk.