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Smarter brand for SMS Plc

We've just completed a rebrand of Glasgow based SMS Plc—a UK leader in smart meter installation and management, energy data analysis and large scale infrastructure projects. 

Image showing the logo redesign

With clients like E.ON, BP, SSE and Total, and with revenues of over £67m it had become clear that the brand was falling behind the business growth, and future ambition.

Bluegg were tasked with updating the brand identity—bringing it up to date and putting in place a new, refined and adaptable design system.

Image of the SMS Plc brand guidelines
Image of the SMS Plc brand applications
Images of SMS brand design